In 2009, Russian videogame developer Gaijin decided to develop a digital distribution system that allowed gamers to connect with each other online on a more personal basis than most other businesses within the industry. yuPlay was the result, an online vendor with a client that allows users to do more than just download games. yuPlay’s client also acts as its central location for gamers to gather in a virtual community full of benefits and unique content.

Although yuPlay primarily focuses on strategic and simulation games, their library is quickly expanding to provide a larger selection to choose from. Many of their titles also cross the lines of different genres, including some titles that combine the rich storylines and leveling up abilities of an RPG with the unique layout of a real-time strategy game. Many casual, action, and adventure games are also now available.

The client is the most important aspect of yuPlay. After users download it to their computer, they can download all of the games purchased through the website. They can also search through additional titles with functionality similar to its website. It’s also the area that allows gamers to connect with each other. Users can share their progress, plan co-op arrangements and take some time to chat. They can even create additional content for games and share those with other users. The user interactivity offered by yuPlay’s digital download service is just as crucial to its mission as the games it offers. After users buy online, they can take their digital gaming experience to a whole new level.

Despite the strong gamer community offered by yuPlay, many users have ended their connection with the site out of frustration. Some claim that despite carefully following all directions related to downloading a game, it will still stop unexpectedly without providing any clue as to what happened. Others cite frequent in-game glitches, such as weapons that will not stop firing or the screen suddenly freezing for no known reason.